Cerfrance Normandie Maine structures a strategic watch to support the production of studies and decision-making support

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Our intervention

The Atelier des études is a unique structure, born nearly 25 years ago from the initiative of several Cerfrance firms, major players in consulting and accounting in France. Conceived from the outset as a tool for pooling resources in studies, strategic and prospective monitoring, the Atelier was initially anchored in Normandy. Today, it has a reach far beyond: 11 Cerfrance partners, covering 25 departments, rely on their work to anticipate developments, inform their decisions and provide the best possible support to their customers, farmers and managers of VSEs and SMEs.

To support this dynamic, Cerfrance Normandie Maine has chosen Curebot, our monitoring platform designed to optimize the search, structuring and dissemination of strategic information. After two years of use, Cerfrance Normandie Maine is renewing its trust in Curebot for another three years. Why? Because the tool has made it possible to industrialize monitoring processes while adapting to the specificities of each use: internal studies, sectoral letters for advisors, strategic competitive intelligence for the Management Committee.

Our support

Since 2022, Cerfrance Normandie Maine has been using Curebot to manage its monitoring activities in a structured way. The platform has made it possible to:

  • The regular distribution of thematic monitoring letters adapted to various uses (advisors, management, agriculture, etc.)
  • The implementation of sectoral dashboards to promote a quick reading of trends
  • The use of customised sources, both internal and external, integrated directly into the tool
  • Acceleration of information processing thanks to artificial intelligence features (summaries, content analysis, assisted sorting)
  • Easier distribution with a professional look, without the need for formatting or emailing tools

Results and impacts

Saves operational time on searching, selecting and distributing content
Structured and professionalized monitoring letter for several internal profiles (agricultural, ACS, management, etc.)
Creation of thematic dashboards facilitating analysis by sector and by type of audience
Discovery of weak signals opening up new analytical perspectives

We have business experts with very targeted needs. Curebot allowed us to structure the monitoring without weighing it down. We can inject our own sources, build our letters easily and above all... Save valuable time.

Bots that automatically retrieve information, readable dashboards, AI summarization… all of this helps us to disseminate the right information at the right time.

Benjamin Crikelaire

Benjamin CRIKELAIRE
Head of the Studies Workshop,
References, monitoring and forecasting